It looks like the Kent Contemporary campaign is really going to work. The 48-sheet posters were installed this week, at London railway stations and on Underground stations across the network. M & C Saatchi’s chosen photographe Jean Luc Benard has really excelled himself, creating stunning images of Kent locations. The image you see in the picture above, although taken at Botany Bay in Broadstairs, could easily be the Algarve. The image of Hever Castle conjures up a dawn breaking across a misty lake in India.
My hope is that people will think of Kent in a different light; that they will think of the Garden of England as their own garden, and come and spend time playing and enjoying everything that the garden has to offer.