Connect with the voters on things that really matter

As the election coverage fills our television screens, one can’t help but wonder if there’s already a presumption against Labour?

First there was Gordon Brown rebuffing a father trying to ask him about his childrens’ right to school choice; or Ed Balls being rebuffed on the phones trying to open a ‘voter relationship’, it seems that on the first full day of the 2010 General Election, Gordon Brown fell further behind in media coverage.

Positive coverage of David Cameron showed him with business leaders, voters on the street and ended with a bar chart showing the Conservatives ahead with 39.3% in the latest poll.

But the media can show political leaders in a positive or negative light; what counts is what the voters really think, and I’m already hearing concern that turnout may be low unless the main parties can really connect on the things that matter.


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