Against the current backdrop of recession, figures from tourism organisation Visit England show that 63% of Britons will be taking their holidays in this country this year. So whilst in Canterbury yesterday, I met up with Amanda Cottrell, Chairman of Visit Kent, to launch the 2009 London Campaign.
With central London just one hour away from Kent, it’s a great time to promote the close proximity of London to our county, as well as the quality of our tourism venues. And since I launched KCC’s “Backing Kent Business” campaign, it’s also really important that we support those venues as far as we can.
If you travel on SouthEastern trains, you will probably have seen the posters for last year’s campaign – they were hugely successful, bringing a return on investment for last year’s advertising spend of 33:1.
The campaign will also include high impact posters at mainline London stations, on the Underground, and adverts on London radio. But with some of Kent’s finest tourist attractions offering two for one entry, why not take advantage of the London Campaign yourself?